Variable Data

Use Variable Data Printing to Personalize Your Mail.

Variable Data Printing

Merchandise and promotions change rapidly in companies. The selling advantage goes to those companies who can deliver customized, personalized materials to their customers. Variable data driven marketing campaigns allow each record of your data to be applied across a set of predetermined template rules resulting in a customized and personalized communication with unique images and content.

What is variable data? - It is the process of utilizing mail-merge technology
to insert information from your database or mailing list into the content of the postcard, magazine or various mailers.

A typical mass mailing or bulk mailing is known as a "static" mailing. In other words everybody on your mailing list gets exactly the same mail piece with
no personalization. However, with variable data printing technology, it's possible to personalize each mail piece for the recipient.

Personalization creates the effect of speaking directly to the person.

Let's face it - wouldn't you prefer to be addressed by your name and not "Dear Sir or Madam"?
If you answered yes you are not alone – Nationwide case studies show that almost 70% of people prefer personalized direct mail over standard "static" direct mail which results in the highest mail response rates.  This means a higher rate of return for you.

Additionally, the study showed that personalization increased response rates by as much as 30%.

Let Avalon Communications make a dramatic difference in your next Direct Marketing Campaign.

So what are you waiting for – Increase your Response Rate! Personalize your mail today!